Energy Drink IQ website design
Website design for an informative mictrosite. This design addresses the topic of energy drink safety and presents data and information to help users make informed descisions about their energy drink use. Emphasis is on visual information presented in a way that is clear, easy to understand, and compelling, never boring.
The look and feel of energy drink ads inspired the lightning theme, which represents an abundance of energy. The design of the site is intended to provide basic facts and things to think about as well as resources for teaching kids and learning more about the topic.
Original chart and graphic designs organize and simplify the data for easy user consumption. Colored subheading banners assist the reader in finding the information they want. Text in paragraph form is limited to minimize reading time. Bullets and color blocks are used to emphasize important information.
Home page
Common ingredients table created in Adobe Illustrator
Excel allows you to upload an image to use for the "bars" of the graph (Coca-Cola cans). The left column was created in Photoshop.
Energy Drink Timeline created in Adobe Illustrator