Universe Books: A bookstore for families of intelligent beings. The rocket breaking through the atmosphere is intended to portray the idea that books can take you anywhere. The entire universe is at your fingertips through books. The simple shapes of the rocket, flame swoosh, and book together with an implication of our blue planet Earth are easy to recognize and understand, carry meaning, and would be effective at large and small sizes on anything from a sign on a building to a label on a package. Bold lettering with high contrasting color is easy to read from a distance. Both timely and timeless (at least for this century), Universe Books' logo will carry the brand wherever people read.
